Peter Retallick
Master of Design UNSW
peter@srainfo.com

In "Lovemarks: the future beyond brands" Kevin Roberts, CEO Worldwide of Saatchi & Saatchi says that Lovemarks are the brands , events, and experiences people love. "Not just like or admire, but love — passionately" and that "All great Lovemarks rest on a foundation of performance, innovation, reputation, and honesty."

World War II provides some excellent examples of branding archetypes. John F. Kennedy used his service in the Navy to build a reputation for leadership and patriotism. It provided just one more reason to vote for him during the 1960 Presidential elections.

In a world of extreme clutter you need radical differentiation. In his book "ZAG: the #1 strategy of high-performance brands" Marty Neumeier says when everybody zigs you should zag. "With a zag, you can start a new category that your customers, your employees, your partners — even your competitors — will help you build."

Practice safe design — use a concept.

Geometric shape extracted from an Islamic pattern.

Design Studio project about the ephemeral nature of the New York subway and reflecting on the seven stages of growth in alchemy.

Part of a multimedia presentation called "Stellatus."

My nephew is a wake boarding enthusiast.

"Whitey Wins"

Sydney Electronica.

Reproduction of a wall graphic at Horton Plaza, San Diego.